Indiagames Ltd: Mobile Games and Beyond

The game was also to include the warrior-goddess - Kali - and other characters. "We wanted to have an edge. It's a storyline that hasn't been seen before." said Gondal. Ashoka was set to be a game that incorporated innovative integration between mobile and console platforms. "We're not just taking the brand onto multiple platforms -we're taking the game itself onto multiple platforms," said Gondal. Gondal hoped that the universal playability of the Ashoka game would further differentiate Indiagames from its competitors. Though Indiagames had previously developed games for the console market, the games were sold under the names of other publishers. Ashoka was to mark Indiagames' entry into the console game market...

The single biggest boost to the mobile games market in India was expected to come from the increase in the number of Java- and Brew- enabled handsets. Manufacturers such as Nokia, Samsung, Motorola, and Sony Ericsson had begun to introduce trendy new models, with a host of features at affordable prices, in the Indian market.

As a result of this, mobile game downloads were expected to increase by 300% in 2006-2007. Low data transfer charges and a high growth rate in the number of mobile subscribers were other factors that were likely to expand the mobile game market in India...